Do you want to know how to target your marketing campaign to people who want to do business with you? Tik Tok. The clock says anytime is a good time for a marketing audit.”
What Is a Marketing Audit?
A marketing audit gets evaluates the nitty-gritty of your business and your subsequent marketing campaigns. The audit will identify the areas of your business that lacks cohesion. On the other hand, the audit will also highlight the parts of your organization that deserve the gold stars and bottles of champagne. Cheers! In essence, a marketing audit is a more sophisticated version of a SWOT analysis.
Do You Need a Marketing Audit?
If the business is going well:
Do you have leads coming in left, right, and center and are planning your vacation home?. You could be forgiven for thinking that there's no reason for you to take stock of your business. However, this is an excellent opportunity to evaluate which marketing channels give you the biggest return on your investment. Could you be using your time and money more wisely? This is the best way to stay ahead of the curve.
If your business is stalling with scale:
Do you wonder why you don’t have leads coming in at all?. You are growing but your business is all referral-based. Hey, that’s commendable but, the reality is that you need many channels bringing you leads. Ideally, you know which channels are working best. That’s how you know which dials to turn up.
Marketing Audit in 6 Steps
1. Overview
Pull out your first business plan and compare it with your latest one. How far have you come? Have you experienced substantial growth?
2. Goal Setting
Are those marketing and lead generation goals you outlined earlier in your business still serving your current business needs?
3. Target Audience
Are the leads coming in exactly the right fit? If you are getting lots of downloads, questions and enquiries but you’re finding yourself constantly talking to people that aren’t “quite” the right type of a customer. This is an area that could save you massive time and increase your sales close rate.
4. Does your Service offering tell a story
Obviously, you know what you're selling, but does your service offering tell a meaningful story? Are you finding that you have to “sell” instead of having customers buy from you? This can be the difference between “selling” and “marketing” your service. Scaling your business takes both.
5. Competitors
You have them, no matter how friendly you like being to the cake shop down the street. This is the time to evaluate how you measure up to them.
6. Strategy
Get out the whiteboard pens and brainstorm. Now that you have a perfect 360-degree overview of your business, you can connect the dots, find the gaps, and, most importantly, figure out how to round off your campaigns. You can find the perfect marketing plan and strategy to build up lead generation here. You only have to learn how to know where to look.
So what to do next?
If you want your business to grow, you need qualified leads and more profitable customers. Sound good?
To work with my agency, find out more at www.maguiremarketinggroup.com
To work with me directly, find out more at www.michelenemaguire.com
If you aren’t quite ready to work with a marketing agency but want to know how a marketing audit fits into your own lead generation roadmap, head on over to our Lead Generation Kit! We want to give you the skills to act as your marketing consultant by putting the tools of the trade into the palm of your hand. You know your business best, and it's time to empower you to be your own auditor.
